It is probability, really, that throws a thorn in the side of this type of causative reasoning. Consider the flipping of a coin. Half the time you get a heads-up coin, half the time you get a tails-up coin. Does flipping the coin cause a heads or cause a tails? The answer, of course, is that it causes neither. It causes the coin to fly through the air and land one side up or another.
Can this line of reasoning be applied to social sciences? Perhaps it is worse to think of obesity as causing obesity in networks as it is to think of obesity as causing a potential for increased obesity. After all, if obesity in person A always resulted in obesity in their contacts B, C, and D, the obesity epidemic would be far, far worse than it is today. It may be best to think of friends with obesity (or friends that smoke, or are anorexic) as risk factors within networks, rather than agents for contagion spread. While the distinction may be small, at least philosophically it's an important one to make.
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